A “Bit” of Looking Back – Auto Dealers Prepare for ’64 Model Showing

Auto Dealers Prepare for ’64 Model Showing

From The Malakoff News
Friday, September 20, 1963

The Malakoff authorized automobile dealers, the Royall and Waller Chevrolet Company, and the John Bankston Motors, local dealers for Ford cars, are making preparations at this time for the presentation of their new 1964 models to the public during the next weekend.

The Chevrolet showing is scheduled for next Thursday, Friday and Saturday, and the presentation of the new Ford models, will be made during the same weekend, but only on Friday and Saturday.

Both of these automotive firms, the News has been advised, will present a number of different models in their respective lines for this initial public showing.

The new Ford and Chevrolet cars, both of which are scheduled for public showing during the coming weekend, will be on display.  The Chevrolet showing will be continued over three days, and the Bankston Motors Ford presentation will hold forth only on Friday and Saturday.

The Royall and Waller firm, authorized dealers for Chevrolet, and which represents the first automobile dealership in the city of Malakoff, will make their presentation of new model cars on Thursday, September 26th, in the firm’s annual new car presentation party.  Fr souvenirs, it has been announced, will be given to all the show visitors during the 3-day presentation, and $90.00 in cash door prizes will be awarded to the first three lucky registrants.  The door prize drawing, from the registration cards, will be made at 8:00 p.m., Saturday, September 28th.

Winners in the door prize drawing, which will be made from the registration cards, will not have to be present to win at the time of the drawing.  The cash door prizes will be as follows:  1st prize, $50; 2nd prize, $25, and 3rd prize, $15.  In addition to the door prizes, free souvenirs will be given away to all of the agency visitors during the show days.


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